Bill Sims Company

Bill Sims Company

Achieve lasting behavior change in the work place

Our Book: Green Beans & Ice Cream®

Green Beans & Ice Cream: The Book!
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The Remarkable Power of
Positive Reinforcement

Based on Bill Sims Jr’s successful behavior change workshops, which are often featured at safety conferences around the world.

The Best Recipe for Leadership and Positive Reinforcement

At first glance, they don’t sound like they go together, but soon they will be your favorite recipe.

In the book, we analyze more than 100 years of human behavioral science and compare it to stories from the real world, in the trenches. It becomes clear that the thing we need most is the thing we often receive the least - positive reinforcement and feedback from those around us.

"Positive reinforcement occurs when a desirable event or stimulus is presented as a consequence of a behavior, and the behavior changes."–The Power of Reinforcement, Stephen Ray Flora

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What We Offer

We offer Employee Engagement & Safety Incentive Programs that create lasting behavior change and long-term performance improvement.

Our patented process will accelerate the results of any initiative.

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